Time to share, I read this article on the web and thought it was interesting...
The study: McMaster University researchers Margo Wilson and Martin Daly wanted to find out if sexual mood influenced discounting behavior. They showed 209 male and female students pictures of attractive and not-so-attractive people of the opposite sex. Each was then offered a chance to win a prize. They could accept a check for between $15 and $35 tomorrow or one for $50 to $75 at some point in the future.
The results for the men: After a man viewed pictures of women who were of average attractiveness, they made a rational decision about the prize money and accepted the larger amount to be received in the future. But when they had just seen pictures of beautiful women, they discounted the future value of the reward in an irrational way and opted instead for the immediate and smaller cash outlay. In other words, after seeing a very attractive woman, the men were more likely to make dumb choices.
The results for the women: Viewing the photographs of men--whether they were sexy hunks or just run-of-the-mill guys--had no effect on women's ability to make rational decisions.
"This study really is just showing scientifically what marketers already know."..."That beautiful women in advertisements induce men to spend.”
No comments:
Post a Comment